Featured Classes

Courses open to any graduate student

New Courses:

  • MBA864: IP and Technology Strategy (Open to non-MBA graduate students with instructor permission). Jeffrey Kuhn, Assistant Professor. In the majority of innovation-intensive industries, competitive advantage relies critically upon a company’s ability to create and manage the knowledge and know-how underpinning its innovations. In this course we will consider the role of intellectual capital in creating value for companies and evaluate the virtues and limitations of strategies for capturing this value. We will examine the management of intellectual capital from the vantage point of different types of companies—from start-ups to large incumbents— operating in different industries and market environments, with an emphasis on innovation-intensive companies in industries such as pharma/biotech, medical devices, software, electronics, nanotechnology, and green technology.
  • MBA846G: Commercializing Emerging Technologies (Open to non-MBA graduate students by application). Jason Doherty, Clinical Assistant Professor. This course focuses on identifying novel technologies and evaluating commercial potential with the goal of developing a technology into a marketable product. Students will learn a process for evaluating new technologies and determining their commercial potential through a framework of features/benefits analysis, IP landscape evaluation, market research and analysis, and customer/stakeholder discovery.

Venturing Courses:

  • MBA848A,B,C,D: Startup UNC (Open to non-MBA graduate students by application). Visit the Startup UNC website for more information and the application for this four course sequence taught by four Professors of the Practice: Don Rose, Dave Neal, Scott Albert, and Tim Flood. Startup UNC is a new ventures course designed to help students, faculty, staff, and alumni develop a business idea or scientific innovation into a high-growth company. Each mod will do a deep dive into the areas of feasibility, strategy and financing.

Scale/Growth Courses:

  • MBA832: Managing the Growth Business (Open to non-MBA graduate students with instructor permission). Ted Zoller, Clinical Professor. This course focuses on the challenges and opportunities of managing a growing company and emphasizes practical management methods. Growing a business beyond the start-up stage can be equally as challenging of a task as the creation of a business. The purpose of this course is to convey in a very pragmatic fashion the reason, the areas, the tools, and the urgency of the critical leadership skills needed to make the shift from a startup into a growing business that is rapidly expanding. Students will learn about the key aspects of growth management including: leadership, planning, organization structure, operations, financial management and accounting, information systems and human resources.
  • MBA 846C: Startup Consulting (Open to non-MBA graduate students by application). The Startup Consulting course is an experiential learning opportunity for advanced MBA students with an interest in getting an “insider’s look” at the functioning of high-growth startups as they scale. Students work directly with startups (clients) in integrated teams and gain experience with startup strategy development through student-directed consulting projects.

Other:

  • MBA849A: Entrepreneurs Lab. (Open to non-MBA graduate students with instructor permission). Ted Zoller, Clinical Professor.This course explores the key issues associated with the entrepreneurial career and the lessons of success and failure with a goal to reinforce a high-performance entrepreneurial mindset. The course is designed for students who are committed and currently engaged actively in pursuing an entrepreneurial career path, either during their program, immediately after graduation, or over the course of their early career. Students will fall into three constituencies: (1) FOUNDERS = individuals committed to founding a new firm, (2) GROWTH EXECUTIVE = individuals seeking executive positions in early, high-growth and/or equity-backed private firms, and (3) FUNDERS = individuals committed to placements in venture capital and specialized/boutique private equity or corporate venturing groups with an interest in financing new ventures.

Courses open to any undergraduate student

  • BUSI504: Launching the Venture (same as “Startup UNC” above). Visit the Startup UNC website for more information and the application for this four course sequence taught by four Professors of the Practice: Don Rose, Dave Neal, Scott Albert, and Tim Flood. Startup UNC is a new ventures course designed to help students, faculty, staff, and alumni develop a business idea or scientific innovation into a high-growth company. Each mod will do a deep dive into the areas of feasibility, strategy and financing.
  • BUSI500: Entrepreneurship and Business Planning. Jim Kitchen (fall term), Scott Maitland (spring term), Professors of the Practice. This course will introduce participants to the strategic dimensions of creating a new venture, from the generation of the initial idea to the design of the business model, and the development of a coherent go-to-market strategy. It offers direct experience with successful serial entrepreneurs, venture capitalists, angel investors and dealmakers, and the opportunity for student teams to develop their own ventures from the ground up.
  • BUSI590: Design Thinking: The Innovation Process for Complex Problems. Chris Mumford, Professor of the Practice. The goal of this class is to help students solve vexing problems in a time of great technological change. We will focus on developing knowledge in disruptor technologies, process in design thinking and skills in 21st century startups. Students will develop skills fluency in logo development, video/audio capture & editing, web design, storytelling, prototyping, collateral and presentation development. In addition, other trends – adaptation and short learning cycles – will be explored through podcast discussions. By the end of the class, students will present a clear entrepreneurship product/service definition in the form of a website, pitch, video and crowdfunding campaign. This toolkit will be helpful whether you are an entrepreneur or “intrapreneur” at a large company, nonprofit or government.
  • BUSI590 : Business Seminar (Same as Entrepreneurs Lab above). Ted Zoller, Clinical Professor. This course explores the key issues associated with the entrepreneurial career and the lessons of success and failure with a goal to reinforce a high-performance entrepreneurial mindset. The course is designed for students who are committed and currently engaged actively in pursuing an entrepreneurial career path, either during their program, immediately after graduation, or over the course of their early career. Students will fall into three constituencies: (1) FOUNDERS = individuals committed to founding a new firm, (2) GROWTH EXECUTIVE = individuals seeking executive positions in early, high-growth and/or equity-backed private firms, and (3) FUNDERS = individuals committed to placements in venture capital and specialized/boutique private equity or corporate venturing groups with an interest in financing new ventures.

Ted Zoller

“I came out of the New Ventures Course with a better value proposition, a tighter elevator pitch and the confidence to continue developing my venture.”

Kyle Buchanan (EMBA '17)