Launch of Scale School Courses @ UNC Eship Center
Are you a leader in an organization interested in scaling and growing? Want to level up the skills needed in high-growth, entrepreneurial environments? Then Scale School is designed with you in mind.
Whether you are a founder of a startup preparing for the scaling phase or a business owner or leader who wants to take your organization to the next level, these courses provide instruction on relevant topics, the tools to implement them in your organization, and a trusted community to support and challenge you along the way.
Scale School courses are non-credit-bearing, short in nature, and delivered virtually. Topics include B2B sales; negotiations; succession planning; and establishing and growing & inclusive culture. With time and money more precious than ever, we pack in a lot of information, all for a reasonable investment of time and resources.
These courses will provide you the tools to take action so you can immediately implement what you learn into your organization.
Each Scale School course will typically include:
- Weekly virtual instruction for 4 to 6 weeks
- Materials to put learning into practice within your own organization
- Learning alongside a group of your peers in a cohort-based model
- Support from the broader UNC entrepreneurial community
Introduction to Scaling: An Organizational Plan for Growth
Dates: 6 sessions on Thursdays | Oct 8, Oct 15, Oct 22, Nov 5, Nov 12, Nov 19 | Noon – 1:30pm
Company leaders attempting to take their business to the next level need a broad understanding of how each of their key business areas, and their stakeholders, scale together. This course will provide a framework to build coordinated plans for five distinct business functions (Revenue, Product, Staffing, Leadership, Capital) rolled up into a master plan for executing on and monitoring your company’s growth. By the end of this six-week course, participants will have completed and received feedback on a comprehensive, new, or revised plan for growth.
Sales and Marketing to Drive Growth in Startups
Dates:Postponed to Feb/Mar 2021 – Dates TBA
Sales and marketing can be a daunting topic for any fast-growing startup or organization. Sales and Marketing to Drive Growth in Startups is designed for professionals at companies entering a period of rapid growth, and who want to exponentially grow their skills, confidence, and tools in the area of sales and marketing alongside other like-minded entrepreneurs. Covering such topics as sales funnels, customer interviews, marketing plans, and measurement indicators, this Scale School course will equip participants with what they need to take their sales and outreach efforts to the next level within their organizations. Courses are designed to be highly actionable, so participants will receive a combination of live instructions and tools that can be used immediately within any industry and company.
Leading a Successful Launch: Bringing New Products and Services to Market
Dates: 5 sessions on Tuesdays | Oct 27, Nov 3, Nov 17, Dec 1, Dec 8 | Noon – 2:00pm
Launching a new product or service requires embracing a different type of sales process. Whether it’s your first time entering the market, or a shift away from what your company has launched in the past, there are no historical models, pricing data, or sales messages that have been proven to bring in customers. The Leading a Successful Launch course will cover topics such as creating a repeatable sales process, establishing key milestones, evaluating successes and failures, and how to hire and build the right sales team. You will be guided through the process of crafting and implementing a sales plan that will set you up to successfully bring a new product or service to market. Courses are designed to be highly actionable, so participants will receive a combination of live instructions and tools that can be used immediately within their company.
Interested in staying in touch? Get the latest updates on Scale School here.
Sponsored by The Entrepreneurship Center at Kenan-Flagler, courses will be delivered by The Entrepreneurship Center and partners like Launch Chapel Hill
About the UNC Eship Center
We create a better world by inspiring, motivating, and developing entrepreneurial leaders from diverse backgrounds who can recognize opportunities and solve complex problems that lead to positive social change. We achieve this by connecting our world-class research with our exceptional hands-on teaching and practice.
UNC Eship Center DEI Statement
Diversity. Equity. Inclusion. They’re more than just words for us. They are the foundation of the work that we do as a Center at UNC and in the greater community. We are passionate about creating an inclusive, entrepreneurial community that promotes and values diversity. Our goal is to create an environment where everyone, from any background, can feel supported as they explore their unique path.
We know that entrepreneurship in itself is already challenging without the additional barriers that diverse communities face. We are committed to using our platform to bridge the gap and serve as a model by upholding our core value of inclusion. We invite each member of our community to always bring your authentic selves and experiences as you join us on this journey.